Top Strategies for Enhancing Patient Engagement in Pharma & Med-Tech

Here's how to boost patient engagement in med-tech:

1. Use patient mentoring software

2. Implement medication management tools

3. Create patient support networks

4. Offer customized patient support

5. Leverage patient data to improve care

Quick comparison of patient engagement platforms:

Key takeaways:

• Digital solutions are reshaping healthcare

• Patient engagement market to hit $66.4 billion by 2032

• Telehealth use is 38 times higher than pre-COVID

• Data insights and privacy are crucial

• Future trends: more AI, remote monitoring, and connected devices

Invest in digital tools to keep patients engaged and loyal. It's not optional anymore - it's a must.

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1. Patient Engagement Software

Patient engagement software is changing healthcare by linking patients with experienced ambassadors/mentors or peers who guide them through their healthcare journey. PatientPartner is at the forefront, offering real-time support that boosts patient engagement, adoption and health outcomes.

Integration with Medical Care

PatientPartner fits right into existing patient support systems. It's the missing link between patients and their treatments. The current landscape of the pharma and med-tech industries is complex given the immense requirements dictated through regulations and compliance requirements. However, at PatientPartner we bridged the gap offering the most comprehensive patient engagement solution while maintaining an industry leading level of compliance.

PatientPartner's enterprise SaaS model makes it simple for pharma and med-tech companies to start patient mentorship programs or enhance their current processes. Our goal is to help industry leaders in both pharma and med-tech enhance their ability to reach more patients and ensure an increase in long term value and adherence from their treatments.

24/7 Patient Support

Digital mentoring platforms shine because they're always there. PatientPartner's real-time mentorship means patients can get help whenever they need it. This cuts down on worry and helps patients follow their treatment plans better.

Having support around the clock is huge for patients dealing with long-term conditions or tricky treatments. A mentor who's been there, done that can offer priceless emotional support and practical tips any time, day or night.

Data Security

When it comes to medical info, keeping data safe is job one. PatientPartner's got this covered with a setup that's ready to meet even the strictest compliance requirements. Our platform is not only HIPAA certified, we also have all requirements and certifications for ISO-27001 and SOC-2 to ensure we meet commercial requirements needed to partner with some of the largest companies in the pharma and med-tech industries.

Examples of this can be found with our capabilities to ensure:

• Data encryptions

• Role-Based Access Control (RBAC)

• Two-factor authentication

• Firewalls and centralized data storage facilities

Given that data breaches for software happen up to 20% of the time according to industry statistics, we have taken all precautions to ensure all data is safe and secure.

Measuring Results

PatientPartner offers a way through the use of artificial intelligence to digest data  on how patients feel. We are the only platform that is able to provide insights to Patient Sentiment Reporting, which allows our industry partners real time visibility into if their mentoring programs are hitting the mark. It's super helpful now, after COVID, when everyone wants to know if patient digital transformation efforts are paying off.

By showing what patients experience and how they're doing, PatientPartner helps organizations fine-tune their approach and prove that patient mentoring is worth it. This data-driven method fits right in with the need for smart tools that do more than old-school patient portals to measure engagement impact.

Patient mentoring software like PatientPartner is shaking things up in healthcare. By offering personal support, keeping data safe, and showing real results, these platforms are making patient engagement better and driving improved health outcomes in the med-tech world.

Patrick Frank, COO of PatientPartner: "By connecting patients with mentors who have navigated similar health journeys, we empower them to take an active role in their care. This personalized support fosters better understanding and adherence to treatment plans, ultimately enhancing patient outcomes."

2. Historical Technology Improvements Are ISOLATED

The historical focus has been on digital solutions that change how patients manage their meds. These new solutions have been incredibly impactful however the market has become saturated. We still believe it is important to examine some examples of how they have set the baseline of improving the patient experience which is just one single part of a successful patient support program.

Integration with Medical Care

Take Medisafe:

• It reminds patients to take their meds

• Shares reports with their doctor

• Keeps their family in the loop

And it's free.

But it's not just about apps. Smart pill bottles can track when patients open them. They can't tell if patients actually swallowed the pill, but they give doctors useful info.

Real-Time Reminders

Real-time reminders are a game-changer. One study found that patients receiving smartphone reminders were 34% to 38% more likely to take their daily meds. That's a big jump from such a simple improvement.

Mango Health takes it up a notch. It doesn't just remind patients - gamifies the process for patients. Patients can earn points and rewards for taking their meds on time. It makes a boring task kind of fun.

Data Security

With health data, you've got to be careful. Timothy Aungst, PharmD, Associate Professor at MCPHS University School of Pharmacy, says:

"Digital health presents a novel means of assessing and potentially improving medication adherence through multiple interventions."

But he also warns users to read the fine print about data security and sharing.

The best tools balance usefulness and security. Dosecast, for example, offers free and paid features, including syncing data across devices. But it's also serious about privacy.

The Future of Medication Management

Looking ahead, these tools could do even more but the problem remains in bringing them all together into a single solution.

But remember, all of these tools are segmented and the industry is still figuring out how well these tools work together. One study found that people with high blood pressure who used a medication app were 15% better at taking their meds. This led to better blood pressure control and fewer hospital visits. These results however, do not mean that the technology is working.

3. Patient Support Networks

Patient support networks are changing healthcare, especially in pharma and med-tech. They're where patients connect, share, and find help. Let's look at how to build and run these communities:

Connecting with Healthcare Teams

These networks link patients and support networks. Take PatientPartner - It matches new patients with experienced guides who are relatable and have already successfully navigated the same healthcare journey. This helps pharma and med-tech companies boost adoption of new treatments.

These networks are vital for patients looking to:

• Share relatable insights & knowledge

• Answer questions fast from a trusted source

• Support patients between visits and medication cycles.

A study led by Doctify and Zoc Doc of over 19,456 doctors over eight years showed online health communities really help share medical knowledge and retain patients throughout their treatment cycle.

It's clear: digital platforms matter in patient care.

Ongoing Support Systems

Constant support keeps patients engaged. PatientPartner's "always-on” mentorship model shows how 24/7 support can ease worries and help patients stick to treatments.

Why does this model work?

• It provides an easy-to-use communication tool

• Offers learning resources for different health issues through real experiences

• Gives accessibility to others who have been through similar journeys

Privacy Protection

Keeping patient data safe is key for trust. EACH individual healthcare data breach costs an average of $717,000.. That's why strong security is a must.

To protect privacy PatientPartner

• Encrypts all patient data

• Use role-based access to limit who sees what

• Require two-factor authentication for logins

Success Tracking

Measuring how well these networks work is crucial.

Key thing that the PatientPartner platform tracks:

• How active patients are in conversation

• How patients are feeling about their treatment

• How well patients understand their treatment

• How well patients follow their treatments

• How satisfied patients are

The Patient Activation Measure (PAM) is a 100-point scale that shows how engaged patients are. Tracking PAM scores helps our industry partners see what's working and what needs work.

Lidia Chesnokova, VP of Partnerships at PatientPartner:

"Collaborating with pharma and med-tech leaders allows us to integrate customized patient support networks and data-driven insights into care strategies. This synergy enhances patient engagement and drives better health outcomes."

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4. Custom Patient Support

4. Custom Patient Support

PatientPartner enhances patient engagement and adherence through seamless integration with enterprise pharmaceutical and med-tech company workflows, a proprietary matching algorithm, and stringent data security measures.

Seamless Integration with Enterprise Workflows

PatientPartner's platform integrates seamlessly with existing enterprise systems, including HUB services and internal marketing and patient services reporting tools. This integration enables efficient data sharing and streamlined processes, allowing pharmaceutical and med-tech companies to deliver personalized patient support and monitor program effectiveness. By aligning with existing workflows, PatientPartner facilitates a cohesive approach to patient engagement, enhancing both operational efficiency and patient outcomes.

Proprietary Matching Algorithm for Real-Time Connections

Utilizing a proprietary matching algorithm, PatientPartner pairs patients with mentors who have undergone similar medical treatments, achieving an 87%+ relatability match rate. This system facilitates real-time, one-on-one digital conversations, empowering patients to actively participate in their health journeys.

Data Security and Privacy

PatientPartner prioritizes patient data protection by implementing robust security measures, including end-to-end encryption and compliance with HIPAA regulations. These safeguards ensure that patient information remains confidential and secure, fostering trust between patients and healthcare providers.

By integrating seamlessly with enterprise workflows, providing personalized mentor matching, and ensuring data security, PatientPartner delivers customized patient support that actively engages patients in their healthcare journey.

Med-tech & pharma leaders are changing the game with personalized care. Custom patient support tools are keeping patients involved in their health journey like never before.

Data Protection

We use end-to-end encryption to keep patient messages under wraps. Only the right people can see the data.

Here's what HIPAA-compliant platforms & apps typically offer:

These secure tools help build trust and open up communication between patients and their doctors.

Custom patient support is making healthcare more personal and easy to access. By working with our customers' internal regulatory, compliance, and legal teams we  are able to open up more impactful communication, by locking down patient data. Our platform thus is able to create a more engaged and informed group of patients.

5. Using Patient Data to Improve Care

Patient data is the lifeblood of modern healthcare and digital transformation. When used effectively, it can revolutionize patient care. Historically, accessibility to patient data that is actually useful for pharma and med-tech leaders has been gated due to heavy regulation. Impressions and marketing data no longer cut it when it comes to understanding the patient. The focus of the new age of digital health is found in Patient Sentiment reporting.

Privacy Rules

When it comes to patient data, privacy is non-negotiable. The Health Insurance Portability and Accountability Act (HIPAA) sets the standards. Here's what you need to know:

HIPAA applies to health plans, healthcare clearinghouses, and providers who transmit health information electronically. It safeguards all "individually identifiable health information". Covered entities must have written privacy policies that align with HIPAA regulations.

"In a perfect world, an explanation of what HIPAA Protected Health Information is would be covered in the Notice of Privacy Practices", says Steve Alder, a HIPAA expert.

This underscores the importance of patients understanding their rights.

Measuring Impact

Tracking the impact of patient engagement is critical, especially in the post-COVID-19 era. Here's why it matters:

Patient education can reduce hospital stays by 25%. Patients who receive proper aftercare instructions are 30% less likely to be readmitted. The lifetime value of a loyal patient is approximately $1.4 million.

To effectively measure impact, consider these steps:

1. Use surveys to assess patient and staff perceptions of new technology.

2. Establish key metrics for tracking.

3. Look for tools that go beyond basic patient portals.

For instance, PatientPartner offers data-driven patient sentiment analytics. This helps healthcare providers monitor the effectiveness of their engagement efforts in real-time.

Features and Benefits Comparison

Let's look at how different patient engagement platforms stack up. This comparison will help you pick the right solution for your healthcare organization.

Patient Engagement Platforms

PatientPartner's real-time mentorship platform stands out amongst its peers  as it combines both reliability and real time connectivity. Additionally, it offers enhanced reporting and integrations that are able to translate Patient Sentiment Reporting that creates a wealth of value in its data. On average the platform is generating above 300% ROI in its first year of implementation justified by 90% of platform users indicating that they are ready for the next step

Patient Support Networks

PatientPartner's peer support is like having a personalized support system for a patient's health journey. It fills a gap that many other platforms miss. Instead of an online scheduler, it functions more like a real world conversation given that its connections are created in real time and based off a relatability matrix of the incoming patient user.

Choosing the right patient engagement solution is like picking the perfect tool for a job. Think about what your organization needs, who your patients are, and what tech you're already using. Get it right, and you'll see happier patients and a smoother-running operation.

Conclusion

The patient engagement landscape is changing fast. New tech and a focus on patient-centered care are making healthcare better and cheaper.

Here's what we've learned:

1. Digital solutions are changing healthcare

AI chatbots and virtual nursing are making healthcare easier to access and more personal.

2. Patient engagement solutions are booming

The market for these solutions is set to hit $66.4 billion by 2032, growing 8.6% yearly. This shows how important engaged patients are for better health and lower costs.

3. Telehealth is sticking around

Virtual healthcare use is 38 times higher than before COVID-19. And 80% of people plan to keep using it after the pandemic.

4. Data insights matter

Tools like PatientPartner analyze patient feelings, helping healthcare providers improve their strategies and patient results.

5. Privacy is key

As healthcare goes digital, keeping patient data safe is crucial. HIPAA-compliant solutions are a must.

As George Kramb, CEO of PatientPartner says:

"We're excited for a future in which our technology can be customized down to the patient and provider level, support a high-tech and high-touch experience, and reduce friction to create better awareness, better understanding, better conversations, and better health."